Sunday, May 3, 2015

Beer Bottle Packaging- Angry Angel




The beer bottle packing above is for Angry Angel Beer. What appealed to me about the design of Angry Angel was the one color vintage color scheme. People tend to be visually attracted to very colorful packaging, but in this case Angry Angel's muted tones are done very well. The cartoonish design reminds me of an info-graphic. The typography used in the packaging is a simple condensed san serif typeface that is bold. This bold san serif typeface works very well with the overall design of the beer bottle packaging. I also appreciate how the typeface is white as opposed to black due to being on a dark navy background. This contrast allows for the type to pop off the packaging and be very legible as opposed to blend in and be illegible.

- Maegan Nathan

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