Tuesday, May 12, 2015

Beer Design


Colorado Native

This beer stands out from among the beer brands with its crisp natural look. The packaging has a textured feel and looks like it was printed on the printing press. The color and the mountains of beer change with each flavor. The type is bold clear and goes well with the natural theme. Colorado Native beer is brewed using water from the Rocky Mountains and the images keep with the theme. The letter C at the top comes from the Colorado flag is a nice touch showing the beers Colorado pride. Each of the beers has the same image of a bird on it though the location might change. The background image might change but you can always tell they go together based on the typeface, and other smaller details on the packaging. The colors are fun and stand out amongst the other beers it will sit next to in the stores. I think overall the bottle design is successful.
Meredith Cahill 

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