Monday, April 27, 2015

Beer Bottle Packaging - Carton Brewery


http://cartonbrewing.com
This is a local brewery out of Atlantic Highlands, NJ. This particular brewery is known for coming up with many different flavors of beer. Carton brewery use the color orange a lot for their logos, but would often use red as well. They split the two colors between their pints that come in a can (orange) and the (red) for 12 fl oz. bottles. Carton brewery is also known for their playful cartoon labels that can be seen on the cans and the bottles. They often incorporate colors that would coincide with the flavor of the beer. I feel that the 3d square they use for the flavor of the beer is to much. Just having maybe rectangle the slightly off would be enough. The type that they seem to use is appears to be the widely used Helvetica. Whatever typeface they used, it is a sans serif typeface that is clean and readable especially on the angle. I found that they were very creative with the UPC barcode by making it to look like their Carton logo. Maybe someday I might even try one of the flavors shown.

-Phil

1 comment:

  1. This company has a great logo (Carton), I also love the cartoons- hmmm- carton, cartoons, any connection?
    So coffee beer?

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