Samuel Adama Octoberfest Beer Labeling

Above is the logo design for Samuel Adams Octoberfest Beer. I used this logo because I found it very appealing. Octoberfest as well all know is a huge event that happens in Germany where you can get all the beer you ever wanted. This a nice rendition of combining both American and German styles. First off the Samuel Adams logo is very clear, crisp and easy to read. This designer used the colors blue and white in their logo, why because it's an American beer company. It's only proper to use the colors white and blue to reference anything related to America. The type used in the "Samuel Adams" logo is a serif font that has been updated to look more modern day but still maintain that classic look. The words have also been bent and warped to keep the flow of the viewer looking from the top where the man (Adams) is drinking the beer to the bottom where it says the style brew. Now the type used for "Octoberfest" I love a lot. It looks very old school, clean and kinda looks like a German style font. With its curves and drop below the baseline it really draws a person's attention; plus the use of the different shades of orange and yellow really makes the text pop. Plus this beer tastes really good you guys should try it. 

Cheers,

Andrew Russo