The corona bottles as well as the package are simple designs with few
visual graphics, which makes the type one of the main focal points besides the
actual beer. The type is an old English or black letter typeface and takes up
the largest portion of the package. First letter C is capital and the rest of
the letters are lowercase. Under the word corona is sitting the word Extra.
Extra is written in the font but is a fraction of the size of Corona. The
terminals at the bottom of the letters come to sharp points acting almost as
arrows pointing to the rest of the information at the bottom of the
package. The type is in the center of
the two long sides of a six-pack and is blue on a white background. The color
offers a high contrast that makes the name stand out. The being an old typeface
represents that the beer is the same as it’s been since they began producing
it. The rest of the package has few graphics. Two strange looking animals that
could be birds are at the bottom of the package. There is also a crown that
could represent royalty or being king. I think it symbolizes the original and
old school look that they are going for because today there is no longer people
that rule as kings and queens. Corona is going for an original and simple
package to represent their beer. The rest of the package is divided into two
main colors white and royal blue. Corona is almost trying to say it is
what it is, without dressing up their package like all the other beer companies
do. there are attempting to be as transparent as possible with the simple
design and clear bottles.
- Adam
Maybe this beer is due for a re-design? Although I do like this beer, it seems dated and perhaps too typical of traditional (not-modern) beer packaging.
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