I'm probably the only person who doesn't drink beer- Coors Light was the only name I could think of. I think the script at the top and the bold italicized "light" in all caps is a terrible idea. It looks ridiculous, when your combining a script font with something else you have to be very careful because most of the time it does not look right together. I like the spacing of the letters that say 2 stage cold activation. I think the weight for both works well. I don't like the italicized look for the light especially making the letters condensed. I don't know why, but I do like the drop shadow and the outline for the letters. I am not sure how i feel about the grey color but the other colors work together. The setup as a whole isn't bad but the two fonts together just irritate me. I'll stick to drinking Malibu Rum.
-shanna
Th only reason I can think for the italic script for Coors and Light is too create motion. Paired against the mountain, it makes me think of snow melt. So combine snow melt with beer and you get "ice" cold beer. Which is why they try to reinforce this with 2-stage activation. (Or, I could just be making this all up).
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