Blue Moon White Belgian-Style Wheat Ale uses a single sans serif font throughout the design. The text also seems to be in a small caps, making the "B" in Blue and the "M" in Moon a normal cap height. Typographically, I think the text is very simple and to the point. I think the rounded terminal in the "P", which extends outside of the ribbon is a nice way to combine the text and image together. A few of these bottles are seasonal, but referring to the original "Blue Moon" label, the letter spacing is just right for the composition. The boldness of the type and tight kerning calls for attention by wrapping around the imagery , while the background engages with the name of the beer. The limited color scheme keeps a united look throughout the design and focusing on the product.
-Kelly Young
I think this design work best in the Harvest Moon label, the extra colors give it a feeling of night but not of being ice cold. The just blue variations seem too cold- who wants to always feel like it is winter?
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