Stranger & Stranger Spirit No.

I chose Stranger & Stranger Spirit No. because it's packaging obviously depends heavily on typography. There's so much type variety and a lot of content on each label creating an awesome vintage broadside appearance. The logo itself is a very retro san-serif typeface with an outlined shadow, establishing the vintage vibe for the product. The typeface changes from section to section similar to the broadsides we studied in class, using boxes to separate information. Some sections are rotated slightly, or manipulated to wave across the label adding visual diversity and preventing the label from becoming too monotonous. There is a clear hierarchy of type from large to small, guiding the viewer's eyes to the most important information first. What I love about the label is that while the typefaces, sizes, kerning, leading, and orientation vary, it's all printed in the same bright orange color to create a unified image with a lot of texture from the smaller information. I also admire the contrast between tall, thin, and tightly spaced letterforms alongside short, fat, and widely kerned typefaces. 

In addition to the awesome label, the bottle itself comes wrapped in a brown paper bag with additional typographic work and hand drawn images. This outer packaging features a different collection of typefaces that truly replicate vintage advertisement, and resemble letterpress. The Brush script utilized for "No. 13" maintains a retro personality while giving the brand a more artistic and free form identity. It contrasts well with the formal typefaces utilized on the label.

Alyssia Bifano