Beer Bottle Packaging - Thirsty Turtle

Thirsty Turtle

http://www.ohbeautifulbeer.com/2011/05/thirsty-turtle/

I tend to be drawn to simplicity just like this packaging because it has a simple logo with a simple san serif typeface and kept a limited color palette. The bottle imitates the same shapes from the logo to the packaging (the turtle on the bottle and the windows in the packaging).This makes it cohesive with the packaging because it With the choice of using black as a dominant color, it looks as if it plays viewer's eyes especially in the type. Since turtles live underwater, with the choice of using the blue for the type, it looks like it is actually water showing through. I thought this beer packaging was really cool. Overall, it has many elements that makes it a very successful packaging.

-Kayla Cusano