Montauk Brewing Company

The Montauk Brewing Company utilizes a simple packaging for their beers. Although simple, the design is unique and immediately caught my attention. The use of one bright color along with the text allows for the name of the beer to stand out. The design of each can is also different, for example, the summer ale uses two blue horizontal lines while the driftwood ale uses a yellow X. I also like the layout of the text on the cans. The first line of text is their slogan, "Come As You Are," with two horizontal lines before and after it to add a design element. Below that is their unique logo and below that is Montauk in all caps. Beneath Montauk is a small curved line depicted waves followed by the name of the ale. The last line of text is situated the same way as the top and reads "craft beer 12 fl oz." What I found most interesting about this beer was how it was depicted on their website. If you were to read about their beers, they do not have a real picture of the cans, rather, they have sketches of what the cans look like. I found this to be unique because it is a different way to approach the presentation of their beers and it gives their website an elements that allows them to stand out. The package design of the Montauk Brewing Company is one that is inviting and pleasing to the viewer.  The design also gives the beer a beachy, refreshing feel which is what the creators were aiming for. If I were to see this on the shelf in the store I would most likely pick it up and I am not even a big fan of beer.

http://montaukbrewingco.com/pages/home

Natalie